Link Trade Pros/Cons and Instructions Link
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Why Trade Links?:
Everyone wants to get good search engine placement and one of the ways to get close to the top 20 is to have a reciprocal link with another site(s) on the web. Most people find other sites by following links from other sites. Getting linked is a good way to get a steady stream of internet traffic.
The search engines work for the searcher and not those being searched. Subsequently they want to send visitors to highly relevant sites that will provide the searcher with the information they are looking for. One of the ways to appear relevant is to have a number of incoming and outgoing links on your site. In this way your site will appear to be more valuable for someone searching for your product, service or information. This will get you a higher ranking.
Advantages to having many links
Someone visiting our site may not be interested in what we have to offer and we are happy that someone on our links page gets a shot at their business. On the other hand we are happy to get a shot at the business that is not right for you.
Links help clients and visitors find what they are looking for. This works well for similar non-competing businesses that may share a common theme. For instance we are linked to a number of natural building sites. People interested in natural building may be interested in our straw bale information or they may be interested in some other aspect of natural building.
Outgoing links will make your site look more professional and oriented to take care of the visitor.
Lots of outgoing links increase your link popularity with the search engines. This is very important.
What’s the downside?
Someone may leave your site and not come back.
Some other thoughts
Our main aim is to inform our visitors about the products and services we have to offer. we want them to buy our products. We will do whatever we can to get them to buy from us. However, if we have not convinced them enough by the time they click on our links button then we haven’t convinced them enough to buy from us, so why not send them to a colleague’s site to see if they have a better chance? On the other hand this scenario may happen to you and we want a shot at the business that is leaving your site. Remember, these people are leaving our site and probably won’t be back.
Even if no one ever clicks on your link on our site you still win because of the link popularity that is generated. The search engines see the link and rate you higher. This is why we should link together.