This is one of the coolest and most beautiful straw bale construction concepts I have seen in a long time. Although not something for the owner builder per se, this technique makes the potential for commercial straw bale construction a reality and can even be used in residential applications if the site location and project scale are right.
The overall beauty of the finish product is amazing enough, but couple that with the fact that the building is carbon negative, not carbon neutral, and you have a super insulated, beautiful, and environmentally responsible building. Even the factory that makes the panels is mobile, thus reducing the shipping impacts of the panels once they are manufactured.
All in all, I think this product could have a large impact on the way commercial buildings are built. I certainly hope it does. I strongly recommend that you check out the website for this company at www.modcell.co.uk. There is a cool slide presentation on the overview page that is worth checking out to see how the process works from start to finish.